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At the beginning of May, the 2025 Shanghai Longines Global Equestrian Championships, the highest five-star show jumping event under the International Equestrian Federation, was held at the Shanghai Jiushi International Equestrian Center.
“Mr. Zhang, we have a problem with a horse and need your company’s medical equipment assistance!” Zhang Kang, president of Zhengshang Technology, an enterprise in the Nanjing Economic and Technological Development Zone, 300 kilometers away, did not expect that as the head of a start-up, he would receive such a call from the official horse veterinarian of the top competition. Soon, the high-energy laser therapy device “Muscle Light 980” developed and produced by Zhengshang Technology was transported to the racetrack, becoming a “timely rain” for emergency treatment of injured horses. Its excellent treatment effect has also made Zhengshang Technology well-known in the industry.
Fill the gap in the market, “small tracks” also have “big needs”
As a niche track, the equestrian and equine industry is growing. Data shows that there are currently more than 3,000 equestrian clubs in China, and with the gradual establishment and improvement of the youth training system, these data are expected to continue to grow. However, compared with the booming equestrian events in China, the supply of equine veterinarians has not kept up with the “beat”.
“We have to be involved in everything related to horses, including disease prevention and treatment, feeding adjustments, nail hoof trimming, etc.” A few days ago, at the Heilan Horse Hospital in Jiangyin, Director Zhang, a member of the Equine Veterinary Committee of the Chinese Veterinary Association, was carefully examining the injury of a racehorse, and he would go to another city for a short stay.
“There is a general shortage of doctors and medicines in this industry, and according to statistics, there are only a handful of horse doctors in the country who have a professional medical license.” Zhang Kang said, “One of the missions of our company is to use technology to empower medical care and help solve the dilemma of lack of medical care and medicine in the equine industry. With keen market insight and an accurate grasp of the development prospects of the industry, Zhengshang Technology quickly established Yuhe Rehabilitation Company, aiming to deepen the field of equine sports rehabilitation.
The company’s flagship product, “Muscle Light 980”, is such a “robot doctor” that meets the “big needs” of niche tracks, and has successfully helped many sports horses quickly recover their athletic function and return to the game.
“At that time, my horse tendon was swollen and I was told to rest for at least 21 weeks after being diagnosed by a foreign veterinarian.” For this product of Zhengshang Technology, Ms. Liu, the owner of the horse, has a lot of feelings. Accustomed to galloping in the racecourse, she felt sorry for her beloved horses, who were suffering from injuries. “It was this high-energy laser therapy device brought by Zhengshang Technology that cured my horse, and it only took 2 months to reduce the swelling, and the recovery time was shortened by nearly 3 months compared with the estimate, and this device has become the patron saint of my horse’s health!”
The development momentum is like a bamboo, and it has entered the “new blue ocean” of domestic animal rehabilitation
In the Zhengshang Science and Technology Workshop, Zhang Kang demonstrated the treatment instrument independently developed and produced by the company. “It uses a high-energy laser, which can accurately penetrate the tissue and reach the damaged part directly for common problems such as muscle strain, ligament tear, and joint inflammation in the injury, and effectively promote cell repair and regeneration through photobiomodulation, accelerate the regression of inflammation, and significantly relieve pain.”
While seeking “light” and “ji” to bring good news to horse rehabilitation, Zhengshang Technology also aims at the entire field of animal rehabilitation and lays out the future. “We have done research, and the scale of China’s urban pet (dog and cat) medical market will reach 84.1 billion yuan in 2024, a year-on-year increase of 5.6%, and the growth rate will increase by 4.5 percentage points compared with 2023, and it is expected to exceed 100 billion yuan in 2025.” Zhang Kang said that this means that the demand for professional pet medical rehabilitation services will grow exponentially.
In the face of the two “blue ocean” markets with great potential for pets and equestrians, Zhengshang Technology has successively developed and manufactured a series of physical therapy equipment, providing a “good prescription” for the domestic animal rehabilitation field. Since the second half of last year, the monthly sales of the company’s products have continued to run out of the “high-spirited curve” of growth. “Last year we sold hundreds of units, and this year the monthly sales have increased nearly 10 times, and the trend is continuous.”
Behind the brilliant results is the dedication of the scientific research team day and night. It is understood that more than 50% of the company’s employees are R&D personnel, and the core team brings together well-known listed companies and industry leaders from Han’s Laser, Altron Photonics, Alibaba, ITG, etc., and the company has obtained 5 invention patents, 8 utility model patents, and 21 software copyrights, providing solid technical support for product iteration and market expansion, and driving the company to continue to innovate and break through in the field of sports rehabilitation.
Landing in Nanjing, joining hands with central enterprises start-ups to “break the cocoon into a butterfly”
As a “Nanjing dark horse” galloping on a niche track, Zhengshang Technology has become the epitome of innovative technology enterprises in Nanjing Economic and Technological Development Zone. “At first, we have been developing in Shenzhen, and later in order to be closer to the main markets in Jiangsu, Zhejiang and Shanghai, we chose to develop in Jiangsu.” Zhang Kang said, “But where to land, we have been hesitating during the selection process.” ”
Just when the enterprise was uncertain, Nanjing Economic and Technological Development Zone extended an “olive branch”. “The special policies to encourage scientific and technological innovation continuously launched by Nanjing Economic and Technological Development Zone have attracted us, providing a strong impetus for enterprises to tackle technological problems and expand their markets. At the same time, the park continues to focus on the construction of biomedical and high-end intelligent equipment industry clusters, which is highly consistent with our strategic layout of ‘sports rehabilitation full ecological chain’, which is convenient for integrating upstream and downstream resources and forming synergies.” ”
