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On the afternoon of March 30th, the “Ninggongpin Tui” pet industry supply-demand matchmaking event, organized by the Nanjing Industry and Information Technology Bureau, hosted by Nanjing Newspaper Media Group and Nanjing Xingong Digital Technology Co., Ltd., and co-organized by Nanjing Can Industry Association, was held at Nanjing Newspaper Media Building.
This meeting was themed “Stabilize Mind, Unite Efforts, Promote High-Quality Products”. Nearly 30 representatives from government departments, industry associations, key enterprises and platform institutions participated, covering various specialized fields such as pet food, supplies, medical care, intelligent equipment, platform transactions, cultural media, and exhibition displays. It fully demonstrated the excellent situation of a well-rounded, innovative and collaborative development of the pet industry in Nanjing. The attendees engaged in in-depth discussions on the synergy between the upstream and downstream of the pet industry, market expansion and brand building. They continuously polished the “Nanjing Product Promotion” service brand and injected new momentum into the high-quality development of the pet industry in Nanjing.
Relevant officials from the Nanjing Industry and Information Technology Bureau, Nanjing Newspaper Media Group, Nanjing New Industry Digital Technology Co., Ltd., and the President of Nanjing Can Industry Association, among others, attended the event. Representatives from various specialized fields such as pet food, toys, medical care, smart devices, pet climbing platforms, and health supplements gathered together to jointly explore new opportunities in the development of the industry.
Unite the efforts of all parties to jointly build the industrial ecosystem
At the meeting, the responsible person from the Nanjing Industry and Information Technology Bureau gave a special presentation on the “Ning Industrial Products Promotion” brand building. He systematically introduced the innovative measures and good results of the brand in promoting local industrial enterprises to expand their markets and seek orders. As a key service brand of the Nanjing Industry and Information Technology Bureau, “Ning Industrial Products Promotion” focuses on the precise connection between products and markets, promotes the collaboration among upstream and downstream industries in the chain, and builds a channel for the integration and development of large and small enterprises. This pet industry special event is a practical move by “Ning Industrial Products Promotion” to deeply focus on specific fields and optimize the industrial ecosystem.
Focus on specific market segments and stimulate innovation vitality.
During the industry sharing session, several enterprise representatives shared their experiences and brought a wealth of valuable insights.
Yu Shenghui from the Technology Development Center of Nanjing Police Dog Research Institute exchanged views on the development trends and quality control of pet food industry.
Wan Chen from Nanjing Chongjia Pet Products Co., Ltd. presented insights on innovative design and market expansion in the pet toy sector.
Zhang Yifeng from the New Ruping Hospital Division analyzed the standardization of medical services and regional collaboration from the perspective of a pet chain hospital.
Ni Qun from Nanjing Telecom shared the technical applications and scenario exploration of pet smart devices.
◆ CEO Sun Jiajun of PaoPai introduced the operation model and user insights of the pet trading platform.
Hu Jian, the CEO of Runjing Pet Services, focused on the pet health supplement sector and shared the exploration paths for brand positioning and channel development.
The diverse sharing content covers the key links of the pet industry chain, fully demonstrating the innovative explorations of Nanjing pet enterprises in product innovation, channel expansion, and service upgrading. It also provides valuable opportunities for cross-border exchanges and mutual learning for the participating enterprises.
During the platform promotion session, Chen Li, the general manager of Nanjing Smart Food Network, provided a detailed introduction to the functions of the platform website. As a digital service platform focusing on the food and consumer goods sector, this platform aims to offer enterprises integrated services such as display, connection, and transaction, helping the local consumer goods industry expand market channels and enhance brand influence.
Precisely link supply and demand to empower brand growth
At the end of the meeting, an exchange and discussion session was set up. The representatives of the participating enterprises engaged in in-depth discussions on topics such as supply-demand matching, brand promotion, and channel cooperation. Representatives from companies like Chuanzan Supply Chain, Nanjing Chongyuan, Nanjing Youta Pet Training School, Nanjing Xi Chong Trade, and Jiangsu Nanjing Nangong Animal Pharmaceutical shared their experiences and insights in brand building, market expansion, and customer service, and proposed specific suggestions on industrial chain collaboration and resource integration. The on-site interaction was lively, and some enterprises reached cooperation intentions on the spot, fully demonstrating the positive role of the “Ning Industrial Products Promotion” platform in promoting precise matching of supply and demand and stimulating market vitality.
“Yinggongpin Push” is an important brand of the Nanjing Industry and Information Technology Bureau that provides services to industrial enterprises. Since its launch, it has continuously focused on key areas such as consumer goods industries. Through activities like supply and demand matchmaking events, it has helped enterprises expand their market space. The successful holding of this special event for the pet industry not only built an efficient communication bridge for enterprises along the pet industry chain and upstream and downstream, but also injected new momentum into further optimizing the development ecosystem of the pet industry and promoting the quality improvement and efficiency enhancement of Nanjing’s consumer goods industries.
In 2026, the Nanjing Industry and Information Technology Bureau will continue to deepen the “Ning Industrial Products Promotion” brand building. Focusing on key industries and specific fields, it will organize more diverse and practical efficient matchmaking activities to provide more precise and efficient services, helping Nanjing industrial enterprises expand their markets, connect resources, and jointly promote the development of consumer goods industries, especially the pet industry, towards higher quality and more sustainable growth.
