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To continuously deepen public services and stimulate consumption vitality, the “Ning Gong Pin Tui” consumer goods Community tour benefiting the people series of activities, hosted by the Nanjing Municipal Bureau of Industry and Information Technology and organized by Nanjing Xingong Investment Group Co., LTD., was successfully held in Shangfang New Town Community, Dongshan Sub-district, Jiangning District on December 30th. The event focused on high-quality food industry products from Nanjing City and its paired assistance and cooperation areas. Through an innovative cooperation model of “government providing the stage, enterprises taking the lead, and the public benefiting”, it built an efficient exhibition and promotion platform for nearly 100 products from over 20 enterprises including Ganzhiyuan, Puqiao Yujian, Cuiershuang, Hongyoujian, and Kangpu.
This event will directly set up the exhibition and sales venue within the residential community, allowing residents to enjoy high-quality and cost-effective consumption experiences right at their doorstep and bridging the “last 100 meters” of the “Ning Gong Pin Tui” people-friendly service. Despite the low temperature in winter, the exhibition area was warm and bustling with people. The event site attracted over 2,000 residents to participate in total, and more than 700 commodity transactions were completed.
Next, the Nanjing Municipal Bureau of Industry and Information Technology will continue to promote the “Ning Gong Pin Tui” consumer goods promotion series of activities. Focusing on the consumption peak seasons of New Year’s Day and Spring Festival, it will innovate the activity forms and enrich the consumption scenarios. It will further strengthen the dual-wheel drive of “offline community services + online official live streaming”, and expand the influence of the activities through live-streaming sales, community group buying and other methods, continuously exploring new Spaces for benefiting people’s consumption. Build a promotion platform for more high-quality and reasonably priced brand consumer goods, help enterprises expand markets, increase orders and boost production, and continuously contribute to the process of comprehensively promoting the construction of a strong industrial city in Nanjing.
