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In Lishui, a labor service brandIt is a “golden business card” for employmentIt is also a “golden key” to wealthrecentlyLabor brand cultivation and construction project in Jiangsu ProvincePromotion meeting and supply and demand matching event62 labor brands were awarded2024 Provincial Labor Service Brand TitleAmong them, “Lishui Five Plum (Berry) New Farmers”Selected as a cultural tourism labor service brand.
About Labor Brand
Labor brands are high-quality employment carriers that integrate distinct regional marks, industry characteristics, and skill characteristics. In recent years, the Human Resources and Social Security Bureau of Lishui District has taken labor brands as an important means to promote high-quality and full employment. From 2022 to 2024, it has successfully created three provincial labor brands with unique Lishui characteristics for three consecutive years: “Nanjing Qiuhu Rice Processor”, “Nanjing Lishui New Energy Vehicle Technician”, and “Lishui Wumei (Berry) New Farmer” , which have played an important role in promoting innovation and entrepreneurship, increasing farmers’ employment and income, and comprehensively revitalizing rural areas. Lishui Wumei (berry) new farmer.
Lishui has unique agricultural resources , especially strawberry, green plum, blueberry, bayberry and blackberry, known as the “Five Berries of Lishui”. These fruits are attracting more and more “new farmers” to take root in Lishui, using the knowledge and skills they have learned to lead the masses to increase employment and income, injecting new impetus into rural revitalization.
In Baima Town, Zhou Hui, chairman of Nanjing Shuangji Agricultural Development Co., Ltd., has been growing blueberries for more than 20 years. He started by planting blueberries in his hometown. He started by planting blueberries on a large scale and then promoted the transformation and upgrading of the blueberry industry through intelligent planting. The average yield per mu of blueberries he planted is 3-4 times that of traditional planting, and the average benefit per mu is as high as 200,000 yuan , which is nearly 10 times that of traditional planting. Under his leadership, the cooperative has more and more members and the benefits are getting better and better.
In recent years, the human resources and social security department of Lishui District has fully utilized the advantages of the Wumei (berry) characteristic industry, and made every effort to create the “Wumei (berry) new farmer” labor brand, and promoted the deep integration of agriculture, culture and tourism through a series of activities, and promoted the increase of income and wealth of new farmers; played the demonstration and leading role of employment and entrepreneurship bases such as Fujiabian University Student Entrepreneurship Park and Nanjing Baima National Agricultural Science and Technology Park, and carried out employment and entrepreneurship guidance, live broadcasting, field classroom and other assistance activities to cultivate high-quality new farmers. At the same time, strengthen the construction of park platforms and talent teams, guide new farmers to join the Wumei (berry) characteristic industry planting team, and promote the deep integration of labor brands and industrial development. At present, there are more than 3,000 Wumei (berry) growers in the district, which has driven more than 40,000 farmers to employment and an annual output value of 1.85 billion yuan.
Nanjing Lishui New Energy Vehicle Technician
”New energy vehicle technology is an emerging major, which fits my major perfectly. I have been working here for half a year and I am full of confidence. I look forward to realizing the transformation from a technician to an engineer as soon as possible.” Huang Xintong, who graduated from Nanjing City Vocational College with a degree in new energy vehicle technology in 2024, is a new energy power assembler in the battery workshop of Nanjing Changan Automobile Co., Ltd., responsible for battery assembly. Now, the favorable professional soil of Changan Automobile has inspired his new dream.
The new energy vehicle industry is a 100 billion-level industrial cluster that Lishui has focused on building. It has gathered new energy vehicle manufacturers such as Kaiwo, Changan, and Hengtian Lingrui, as well as more than 100 core parts companies such as Fengchao, Xinwanda, and Brembo, forming a new energy vehicle industry ecosystem covering the upstream and downstream industrial chains. In 2024, Lishui’s new energy vehicle industry will achieve an output value of 60 billion yuan and the output of complete vehicles will exceed 100,000 vehicles.
Relying on the vigorous development of the new energy vehicle industry, the human resources and social security department of Lishui District has adopted multi-channel outbound and inbound services, actively carried out school-enterprise cooperation and labor cooperation, organized key new energy vehicle companies such as Kaiwo Group and Changan Automobile to recruit in colleges and labor bases, carried out human resources services, polished the “Nanjing Lishui New Energy Vehicle Technician” labor brand, and continuously enhanced the employment multiplier effect. In 2023, the number of new energy vehicle technicians in the district will exceed 20,000.
Nanjing Qiuhu rice processor
Lishui, located in the land of fish and rice in the south of the Yangtze River, has a history of rice cultivation of more than 500 years. As one of the first agricultural industrial towns in China with the whole rice industry chain as the leading industry and a “Tasty Rice Town” in Jiangsu Province, Hefeng Town has many influential rice brands such as “Qiuhu” at the national, provincial and municipal levels.
As “Qiuhu” rice is sold well across the country, the human resources and social security department of Lishui District has created
a labor brand of “Nanjing Qiuhu Rice Processors” according to local conditions . By strengthening the construction of talent teams and vocational skills training, carrying out labor brand display exchanges and special recruitment activities, it has driven more than 50,000 farmers in the surrounding areas to grow grain. High-quality rice has increased the annual per capita income of local farmers by more than 2,000 yuan, and the grain output of the district has exceeded 200,000 tons . At the same time, the labor brand has attracted 32 cooperative units, and the contract scale of product sales has reached tens of millions of yuan, providing strong support for the continuous increase in income of farmers in the surrounding areas and even in other provinces and cities.
