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In response to the rapid development and huge consumption potential of new sectors such as the pet economy, the silver economy, and smart home technology, on March 2nd, the Municipal Industry and Information Technology Bureau held a “Nanjing Product Promotion” consumer goods promotion field expansion meeting between government and enterprises. 18 key enterprise leaders from the pet economy, silver economy, and smart home industries in the city gathered together. They conducted in-depth exchanges and discussions on how to leverage the “Nanjing Product Promotion” service platform established by the government to explore new sectors. The enterprises’ demands focused on platform empowerment, and they hoped to obtain support such as market connections and brand promotion through the online and offline activities of “Nanjing Product Promotion”, aiming to expand “Nanjing Made” to a broader market.
The participating enterprises unanimously agreed that the “Ningke Product Promotion” consumer goods promotion campaign has expanded from traditional consumer products to emerging high-growth fields such as pets, the elderly, and smart home appliances, precisely aligning with market trends and the transformation needs of enterprises. Companies like Jinbidu, which produce pet products, all hope to integrate resources through the “Ningke Product Promotion” platform, by organizing industry-specific events, expanding connection channels, and providing live-streaming support, to jointly break through the production, supply, and sales chain and expand the local market. Companies like Jichangkang, which are in the smart health care field, generally expect that “Ningke Product Promotion” can open a special session for the elderly economy and provide targeted brand promotion support, precisely connecting with elderly care institutions and medical institutions, to help enterprises solve problems such as insufficient brand strength. Boschhua, a smart home appliance company, hopes to achieve product scenario-based experience and cross-channel joint promotion through the scene-based display and special connection activities of “Ningke Product Promotion”.
Next, the Municipal Industry and Information Technology Bureau will sort out the common demands of enterprises. In the “Ning Industrial Products Promotion” event in 2026, it will specifically set up special sessions for related product categories, provide live streaming and e-commerce support, and organize precise channel connections. This will effectively convert the voices of enterprises into market orders, helping Nanjing’s advantageous industries seize the initiative in the new consumption sector.
