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The “High-quality Development Research Tour” was launched, the first digital person “Aime Li” of the district’s integrated media center was released, and the “Smart Media Studio” was unveiled… On December 16, the launch ceremony of Lishui District’s “High-quality Development Research Tour” and the establishment ceremony of the “Lizhi AIGC Creative Laboratory” and “Smart Media Studio” were held. Zhang Decai, member of the district party committee and director of the Propaganda Department, and Jiang Shengyu, professor of Nanjing University of Media, attended the event.
In recent years, with the rapid progress of artificial intelligence technology, AIGC is gradually becoming a new engine for the development of the media industry. Under the guidance of the district party committee and government, the district media center has promoted the deepening of reforms and media integration innovation, aimed at the forefront of digital empowerment, and established the “Lizhi AIGC Creative Laboratory” at the beginning of this year to explore the application of artificial intelligence technology. It was the first in the city’s district-level media center to release an AI virtual digital anchor – “Aimee Lishui”, and launched a series of AI innovative works such as “AI Says News”, “AI Lishui” and “Poetry Lishui” , further expanding the forms and channels of news reporting.
At the event, leaders present unveiled the “Lizhi AIGC Creative Laboratory” and presented awards to the winners of the digital human naming activity.
In addition, the district’s integrated media center has also launched the “Smart Integration Studio” , with Jiang Shengyu, former editorial board member of Xinhua Daily, former editor-in-chief of Nanjing Morning Post, and professor of Nanjing University of Communication, as chief consultant. He leads the team to focus on improving the depth and breadth of publicity content, optimizing planning schemes, strengthening media integration capabilities, and improving the quality of publicity reports.
Relying on the “Zhirong Studio”, the all-media news action of “High-quality Development Research Tour” in Lishui District was officially launched. The action will organize front-line reporters to closely follow the theme of high-quality development, conduct research and interviews in development zones and towns and streets, further explore and publicize Lishui’s outstanding achievements, wonderful stories and experience in promoting high-quality development, and push a batch of diverse and lively videos, pictures, posters, animations, audio and other all-media products, linking the central, provincial, municipal and district media for all-media dissemination and release. Zhang Decai required that all relevant departments should carefully plan and coordinate around the high-quality development survey, deeply explore and refine the effectiveness of Lishui’s measures to promote high-quality development, and launch a batch of in-depth and innovative product reports through the four-level media linkage. “Zhirong Studio” and “Lizhi AIGC Creative Laboratory” should integrate new technologies, new scenarios, and new applications into the entire process of news products, dissemination, and services, and strive to create a digital media transformation brand with broad influence and Lishui recognition. The reform of the system and mechanism of the district media integration center should focus on key points and accelerate the promotion, and promote the implementation of projects and lists, and strive to make greater contributions and show greater responsibility for the new practice of Chinese-style modernization in Lishui.
