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Some say CityRun is the best way to open up the city. When the rhythm of the pace, the sweetness of strawberries and the dark fragrance of plum blossom are interwoven in the “most beautiful track”, the spring of Qinhuai source is particularly grand. At 8:30 am on March 2, the 2025 Lishui Half Marathon fired a gun to start, with 12,000 runners from all over the world taking part in the race, which is the ninth marathon held in Lishui. Lima, has long gone beyond the significance of a sports event, more like a window to observe the development of the city. What did this window bring to the city of Lishui?
Nine years of sharpening, Lima successfully ranked among the well-known marathon IP. In 2025, Lima took the lead in running in the province, attracting more than 20 foreign top players from Kenya, Ethiopia and other countries, and domestic runners are enthusiastic to go – “After 50” Chen Xueguang in Wenzhou, Zhejiang, came with the dream of running all over China, and Wu Xiaoyun, a runner in Anhui, took the children to feel the inheritance of the spirit of sports. According to statistics, the proportion of non-contestants in Lima District is as high as 89.3%.
Lima in spring is a beautiful business card handed out by Lishui. Through the professional live broadcast team, the drone panoramic shooting, the well-known host Liu Jianhong commentary, the bamboo sea of No thought mountain, the Merlin of Fujiabian, and the lake and mountain scenery of Xingzhuang Park, together with the vigorous figure of the players jumped into the vision of the audience around the world. “Nanjing Lishui Strawberry Marathon” TOP1 on the hot list of Douyin, Weibo topic read 150 million, more than 6.3 million people watched online, and 12,000 runners are 12,000 self-media, becoming a mobile position for promoting Lishui and spreading Lishui. During the event, Lishui hotels and homestay “one room is difficult to find”, business travel packages were sold out in advance, and Lima drove supporting industry consumption of more than 40 million yuan. Hubei running friend Zhang Dong with emotion: “I used to know Nanjing has Qinhuai River, did not expect Qinhuai source of Lishui there is a Xanadu.”
Popularity is “to be seen”, reputation is “to be spread”. The reputation of Lima is hidden in the details. The racetrack is an extension of the city’s ethos. This year’s Lima circuit still continues the characteristics of “sweet and abusive”, the line twists and turns with the mountains, and the altitude drop is 144 meters. Runners shuttle between the Zen of the ancient temple, the fragrance of Meihua Avenue, and the idyllic scenery of Fujiabian Science and Technology Park, with multiple challenges hidden in the romantic poetry. The finish medal is designed as a magnetic three-dimensional strawberry, which implies the clever idea of “bringing Lishui home”. The unlimited supply of Lishui strawberries has become a “flow code”, and eight varieties of tubes are full. Fan Zhenghong, a veteran runner, said with a smile: “I have never seen so many supply points, and I have eaten a year’s worth of strawberries after running across Li Ma.”
The interweaving of science and technology and humanity injected temperature into the event. Yushu robot runs along the line, Watchman system tracks track dynamics, AI short video records highlight moments… But the most moving, is still those “silent protection” : more than 1,200 police escorts, 1016 volunteers caring service, blue sky rescue team ready to go, medical staff stationed at the medical point, the lovely “strawberry rabbit” guidance direction. The “hoarse little sister” at 18 kilometers became popular on the Internet, and she cheered for the runners over and over again, Shouting hoarse voice without stopping.
Chang Miaomiao, the third runner-up of the women’s group, praised “feast your eyes along the way” after the game; What more ordinary runners remember is the ubiquitous care, and more than half of the footage is given to the public runners in the live broadcast, recording the warm moments of parent-child, lovers, and cosplay. These fragmented moved, pieced together Lishui “runners paradise” horse racing sign.
The multidimensional experience of “Lima +” has become another highlight of this tournament. Strawberry market to build a bridge to help farmers, three days of live broadcast to bring goods to the field of fresh fruit directly to the cloud, as well as well-known brand interactive experience, sound of the live scene. As Lishui daughter-in-law, running friend Wu Xiaoyun said: “Married to Lishui only to understand, here both the vitality of the city, but also the beauty of the countryside, is a place worth staying.”
