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“About 10 to 12 years ago, I went to Nanjing with the Canadian Prime Minister on a national trade mission and visited many industrial carriers with 40 ceos. I fell in love with the city and decided I would do business here in the future.” Said Jacob Cooke, founder of the Web Presence in China (WPIC) group.
WPIC is a multinational group from Canada. Today, after many years, Jiangbei New District has become the largest office area of WPIC in the world.
Business expansion in Jiangbei
WPIC’s business covers many countries and regions around the world. It is a multinational group focused on providing full-link agent operation services for overseas brands to enter China, Japan, Korea and Southeast Asia markets, including warehousing logistics, customs declaration, platform store opening and operation promotion.
For example, a Canadian brand wants to sell in China, or a Chinese brand wants to enter the Southeast Asian market. They have good products, but they are often at a loss in the face of unfamiliar languages, complex platform rules, and picky consumers. At this time, WPIC is responsible for “bringing in” and “going out”, playing the role of “going out to sea”.
WPIC will build overseas warehouses according to the traffic conditions, policy advantages and business environment of the company’s location, so as to store and manage commodities uniformly. For multinational companies in particular, location is a bet on the future.
Cool Jack thinks Jiangbei New District is a good place to do business.
“Jiangbei New Area is becoming more and more attractive. We can attract talents from Shanghai, Suzhou and other places to come here. Especially those who studied in Nanjing and went to other cities, we can attract them back.” “Said Cool Jack.
Since coming to Jiangbei, WPIC Nanjing team has grown from 1 to 130 people, serving more than 100 overseas brand stores, and has built more than 23,000 square meters of storage space in Qiaolin Street.
Easy tallying, efficient delivery
Qiaolin warehouse is only 20 minutes’ drive from WPIC office. It is not only a warehouse in Nanjing, but also a key link in WPIC’s warehousing network.
“We also have small warehouses near Seoul and Narita Airport in Tokyo, but they are only about 1,000 square meters. We keep most of our inventory in Nanjing.” “Here, we have high storage efficiency,” Mr. Cool said.
For example, Cool Jack said that sometimes different markets have different label compliance requirements. For example, to change to Japanese and Korean labels, in the past, it may be necessary to prepare 10 sets of different packaging inventory, and each version must be prepared in advance. Now, the company puts the goods in the warehouse, and changes the packaging and labeling after the order is generated, which greatly improves the efficiency.
At the same time, the logistics facilities of Jiangbei New District are very perfect. Next to the company is Jingdong. The tally and delivery are orderly and convenient.
Fast response time
Currently, WPIC is preparing to launch a new overseas warehouse in Southeast Asia. The comprehensive service center for overseas development of enterprises in the Yangtze River Delta takes the initiative to provide on-site services, and the partners of the linkage ecological alliance synchronously combed the local industrial policies and storage supervision requirements, and screened out the scope of suitable resources in advance, which helped enterprises save a lot of trial and error costs of preliminary research.
WPIC also cooperated with China CITIC Bank through the service center, which opened up a key channel for the capital flow of the company’s Southeast Asian business.
In terms of tariffs, originally worried about the introduction of new tariff policies, import cross-border enterprises have a huge impact, but the staff of Jinling Customs office in Jiangnorth summoned many business leaders, including cool Jack, within two days, to timely announce the policy, help enterprises understand the policy correctly, and avoid losses.
“The response was quick.” Jack admitted that in Jiangbei, from recommending office locations to communicating business planning to policy implementation, the support of the new district has never been absent.
See the scenery and spend time with your family
At WPIC’s training center, executives from Japan, South Korea, and Canada are exchanging the latest AI technologies. As an MIT graduate, Cool Jack has an almost paranoid pursuit of technology, but his attitude towards AI is full of “human touch”.
“An interesting thing is that in December last year, OpenAI’s new model was released. I came to China two weeks ago and wanted to show you the new tool, but it turned out that there was already a training course in the new area to teach you how to install and use the model. It was only two weeks after the model was released.” “Said Cool Jack.
While embracing the wave of AI, Cool Jack is confident that WPIC will not lay off employees because of this, but hopes that they can spend more time to see the scenery and spend time with their families.
“My Number one employee, Jesse, is still here! My kids weren’t even born when she started. In the future, if AI technology can really liberate people, I hope everyone can see the beauty of Jiangbei New Area, there are so many interesting places worth exploring.” “Said Cool Jack.
Whenever a friend asked about cool Jack’s decision to land in Jiangbei New District, he will sincerely recommend here to everyone.
He said that China will become the center of the world’s e-commerce trade, WPIC is lucky to witness and participate in; He likes to tell people that it only takes 2 hours and 15 minutes from his desk in Nanjing to his desk in Hangzhou. He likes to draw pictures by hand, mimicking the way high-speed trains leave the station. He said he is looking forward to Nanjing North Railway Station, expecting the faster traffic efficiency to radiate to further places.
“If you want to make a career, this is the place to go. We are pragmatic, hardworking and honest. Also, it’s warm, like a home to put down roots.” “Said Cool Jack.
