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July 26th
Nanjing IFC Shopping Mall (Nanjing IFC)
Officially openedTrial operation for half a yearThere are 168 of these luxury businessesInternational high-end fashion brands and specialty restaurantsAttracted 50 brands to open their first store in Nanjing for the first time
The project is not only the first son of Hong Kong company Sun Hung Kai Properties in Nanjing, but also the third project of its high-end commercial brand IFC after Hong Kong and Shanghai. The choice of Nanjing among cities of the same level or even higher reflects that Hong Kong enterprises are optimistic about the open and inclusive urban environment of Nanjing and Jianye.
From the visit of the main leaders of Sun Hung Kai Properties to the headquarters of Sun Hung Kai Properties during the Nanjing economic and trade delegation to Hong Kong at the beginning of last year, to the opening of the district-wide service project in Jian Ye District, with Nanjing IFC as the window, it can be seen that Hong Kong and Nanjing are close to each other and economically integrated, and that Nanjing and Jian Ye embrace the world and integrate into the world’s openness.
Architect Le · Corbusier once said: “Every city needs to lead into an international urban complex.” ”
Since its soft opening, Nanjing IFC, which is full of luxury, has become a dazzling urban landmark at the “crossroads” of Yuantong, attracting more than 50 brands to open their first stores in Nanjing for the first time. In the first half of this year, more than half of the first stores above the provincial level in Jianye District fell here. Based on the long-term and stable cooperative relationship between Sun Hung Kai Properties and international brands, in the future, Nanjing IFC will have more and more premiere luxury brand debuts, debuts and debuts, gathering more high-end commercial brands and resources at home and abroad.
Because of Nanjing IFC, Yuantong business district has been truly promoted to the “top stream”. In the past, due to the lack of high-end supply, when it came to high-end consumption, the first reaction of many Nanjing people was to “go to Xinjiekou”, Sun Hung Kai Properties has successfully operated a number of luxury projects, and its brand influence and appeal have given the energy level and brand potential energy of the Yuantong business district more imagination.
Driven by the “top stream”, the new consumption in Jianye District continues to glow with a new atmosphere. In the first half of this year, the total amount of 18.18 billion yuan was completed in the whole district, a year-on-year increase of 9.1%, ranking first in the main urban area of Nanjing.
An interesting phenomenon is that since the trial opening of Nanjing IFC, the passenger flow and sales of Huacai Tiandi across the street have shown an upward trend, and the “Hamburg Trendy Play Festival” during this year’s “May Day” alone attracted 580,000 visitors. Ge Yuanyuan, deputy general manager of Huacai Tiandi, analyzed, “The opening of the outdoor plaza of the shopping mall, the renovation and upgrading of the first floor and the interaction with the trial operation of Nanjing IFC have brought about an increase in passenger flow. Nanjing IFC also forms an effective complement to other commercial complexes in the business district, jointly covering the mid-to-high-end consumer needs of the jurisdiction. ”
According to the analysis of industry insiders, the heavy luxury commercial body will not only bring about the rapid accumulation of commercial resources, but also release a strong “spillover effect”. The first high-energy stores attracted by Nanjing IFC will open second and third stores in other business districts in Nanjing and even other cities in the province, and co-branding and linkage between brands will also be carried out. In the long run, Nanjing IFC is not only the core commercial project of Jian Ye, but also an important chess piece in the overall development of Nanjing.
Hong Kong-funded Sun Hung Kai Properties’ precise control of consumption trends and the expansion of international resources have injected more international elements into Nanjing’s business and strongly supported the construction of Nanjing as an international consumption center. In the process of serving the opening of Nanjing IFC, Nanjing and Jianye continue to learn from the advanced concepts and experiences of Hong Kong and the world, and strive to create a business environment that is in line with international standards. The open city gene has attracted more and more foreign investment and business, gradually forming a positive cycle of “introduction-integration-re-attraction”.
The more open it is, the more it develops
Up to now, the two super Grade A office buildings of Nanjing IFC have gathered top international professional service institutions such as SEW Saiwei Transmission in Germany, Deloitte and Ernst & Young. Hang Seng Electronics, Taiping Insurance Sanzheng Fund, Nanjing Changjincheng Enterprise Management Co., Ltd., Yinshan Capital Supply Chain Industry Fund and other foreign-funded projects have been implemented successively.
