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The Binjiang Park, visited by millions of people, the award-winning smart buildings, the trendy commercial districts, and the elevated exhibition platforms… The Hexi Group, with the vision and mission of “developing happiness and operating excellence”, uses professionalism and innovation to infuse vitality into every space and convey warmth in every service, depicting a vivid picture of the city’s high-quality development.
Integration of urban areas, stimulating urban vitality
As the core driving force of the entire chain operation, the Nanjing International Exhibition Center of Hexi Group uses exhibitions as a link to break through the boundaries between industries and spaces, and has established a linkage pattern of “one exhibition attracts thousands of merchants, one industry revitalizes the entire city”. It has held over 5,000 various exhibition events and received more than 20 million visitors. In 2025, there will be a series of exciting events here: the World Pet Show in March and the Vacation Home Car Show in October, among others, are key consumption-oriented exhibitions, attracting a huge crowd and activating the consumption magnetism; the 113th National Sugar and Wine Fair in October, with the organizing committee creating the first “Autumn Sugar Season”, integrating resources across the entire region within 30 days, achieving “integration of exhibition and city” and “cross-border integration” through a “7+70+700” matrix, making the entire city a marketing venue; the World Intelligent Manufacturing Conference in November gathers nearly 200 important guests including domestic and foreign academicians, entrepreneurs, and heads of international renowned institutions, jointly delving into the latest development trends and cutting-edge technologies in the field of intelligent manufacturing.
This exhibition momentum is spreading outward along the main line of full-chain operation: centered around the Expo Center, within a 3-kilometer radius, high-end facilities such as Nanjing Financial City and Alibaba’s Jiangsu Headquarters have gathered, driving a steady increase in the occupancy rate of surrounding hotel clusters and the number of visitors to commercial complexes. It has become the “golden engine” for Nanjing’s efforts to build an international consumption center city. The “2024 Annual Report on the Competitiveness Index of China’s Urban Exhibition Industry” shows that Nanjing ranks fourth among sub-provincial cities on this list. Its core advantages in terms of industry coverage, policy support, and digital service capabilities have consolidated its status as an important exhibition city in the Yangtze River Delta.
Behind the remarkable achievements lies the continuous upgrading of the venue’s hardware and software as well as the continuous improvement of service quality. The largest single-site micro-inverter photovoltaic project in the country was connected to the grid, and the “green roof” was selected as a provincial demonstration project. The Nanjing International Exhibition Center has successively won several honors such as “Best Reputation Exhibition Venue”, “Best Service Exhibition Venue”, and ranked eighth in “China’s Most Competitive Professional Exhibition Venue of 2024”, becoming a benchmark in the industry.
Business model integration, reconfiguration of consumption scenarios
Following the framework of full-chain operation, Hexi Group has integrated hotels, culture and streets to build a consumption service network covering all age groups and all scenarios. When the exquisite dining of the Jumeia Hotel meets the artistic feast of the Poly Grand Theatre, when the exhibition flow collides with the commercial boom, the functions of the city’s meeting hall are constantly expanding.
The warm service of hotels and the artistic charm of culture infuse commercial consumption with a continuous stream of vitality. Meanwhile, multi-format commercial districts harness this vitality, transforming it into the vibrant and trendy atmosphere of urban life. From youth-oriented thematic streets to all-age-friendly neighborhood commercial spaces, Hexi Group’s Zijin Commerce has developed commercial complex projects such as Vanli Qiaoke Plaza, Vanli Jiangshan Center, and Jiuyuehui, along with the urban renewal project “Zhen Xiang He Li.” Through differentiated positioning, these projects have built a diverse commercial ecosystem, turning commercial spaces into hubs of urban energy.
Vanli Qiaoke Plaza is set to welcome two premium brands this month—the renowned German supermarket chain ALDI and the nation’s first Xianyu All-Cycle Eco Store. By introducing high-quality brands alongside IP-themed atmosphere creation and scene upgrades, Qiaoke Plaza has successfully transformed from a traditional neighborhood commercial center into a high-quality new scene for public consumption. It has been honored with the “Excellence Award for Community Shopping Centers.”
The Vanli Jiangshan Center is dedicated to creating a themed complex that integrates high-quality dining, business leisure, and sports experiences. It not only brings together the first COLNAGO bicycle store in Nanjing and the first Nanjing gourmet restaurant in Hexi, but also focuses on sports empowerment, establishing the Wanli Sports Club, and building venues such as Pekex Courts and Smart Runways. By 2025, through a series of distinctive activities such as the “Wan You Gravity – Enjoy Cycling” series, the “Vibrant Jinling, Wanli Towards New” South Marathon Pre-Carnival, and the “Vanli Jiangshan Cup” Nanjing Pekex Ball Open Tournament, the consumption potential is activated.
As a practical model of the “school-local-enterprise collaboration” approach, the Zhenxiang and Li Cultural District adopts a dual-track model of “micro-space renovation + operational empowerment”. Through measures such as traffic optimization, cultural integration, and business model upgrading, over 40 merchants have undergone gradual renovations. It has also linked up with universities and communities to achieve resource sharing. Once opened to the public, it has become a distinctive street alley with both the aroma of life and the fragrance of books. It not only ranked on the “Urban Renewal and Commercial Renewal Excellence List” but also enabled the Hehai Group’s Zijin Commercial to win the “2025 Best Cultural City Conservation and Renewal Overall Coordinator” award.
Coexistence in the city expands the dimensions of life.
The main thread of the entire chain operation also extends into the ecological structure of the city. In the Green Expo Park in spring, 150,000 tulips are laid out to form a flowing rainbow, complementing the Dutch windmills; in autumn, at the Nanjing Eye, the “falling leaf umbrellas” and “golden tents” on the ginkgo avenue, along with the golden leaves all over the ground, interweave to form a painting, becoming a popular tourist destination… Within the eight parks covering nearly 5 square kilometers in the Hexi area, the Hexi Group is using ecology as the brush and culture as the ink, through a series of distinctive activities and various theme parks, allowing the natural landscape and cultural experience to deeply blend, transforming the urban green lung into a cultural living room with stories and warmth.
In the Nanjing Eye tourist area, Heping Garden, as an integrated relocated collection of traditional architectural complexes of the Huizhou style, features exquisite wood carvings on the gate pavilion with the shape of five phoenixes. The double-sided wooden stage where Kunqu Opera “Peony Pavilion” was once performed has now become a real-life space where citizens can interact with traditional architecture and historical culture. In the Green Expo Park, the China Petroleum Garden focuses on the Daqing Spirit and Iron Man Spirit, combined with the pipeline pergola of the Communist Party members’ spiritual lineage, it has become a patriotic education site for promoting the red genes.
In 2025, from the spring romance of the tulip festival in March to the autumn charm of “Lutin Smoke Evening – Riverside Flowing Light” in Fish Mouth Park; from the passionate display of international events such as the Nanjing International Fashion Week to the World Archery Cup Finals, in recent years, the Hexi Group has been building a three-dimensional matrix of “regular brand activities + seasonal landmark festivals”. “Every time I come to Binjiang Park, there are new surprises. I can get close to nature and participate in interesting activities. This is the urban life we want,” said Ms. Chen, a citizen, expressing the sentiments of many tourists.
Enabling the entire chain, strengthening the operational foundation
If exhibitions, commerce, and parks are the framework of the entire chain operation, then property management is the solid foundation that supports the entire network. On November 20, 2025, the 2025 annual service capability assessment results of property management enterprises in the East China region released by CREI Property Management and China Property Research Association showed that Hehai Group’s Jiangshan Zhilian Property Management won five industry-level prestigious honors at one go. Behind this impressive achievement is its solid practice of deeply engaging in urban services and empowering diverse business models, as well as a vivid interpretation of the action principle of “Unify Jiangshan, Empower a Better Life, Connect the Future”.
Facing the “tide-like” management challenges in the exhibition industry, the property management has firmly established the service foundation with “three resistances”: in terms of equipment resilience, the “three-season operation model” enables old venues to achieve new efficiencies, with 24-hour on-site duty during major exhibitions ensuring zero malfunctions, and equipment upgrades completed “wherever possible” during sporadic exhibitions; in terms of emergency resilience, efficient setup and dismantling of exhibitions, flexible manpower scheduling, and three-dimensional safety control provide support, with the rate of major exhibition safety incidents remaining at zero in 2025; in terms of ecological resilience, from internationalized professional support to the coordinated promotion of a 150,000-square-meter photovoltaic power generation project, the service value boundaries are continuously expanded.
In the financial sector, behind the thousands of financial professionals in the headquarters buildings of banks like Jiangsu Bank and Nanjing Bank, there is a comprehensive protection provided by “financial-level services”. More than 600 cameras and facial recognition gates have established a three-dimensional prevention network; three-dimensional collaborative scheduling has compressed the waiting time in the elevator to within 3 minutes, and the four-level maintenance closed-loop has achieved pre-control of elevator safety. In the residential sector, the property services of the Qingdao Olympic Village community are based on green technology buildings, and through smart platforms, safety renovations, and cultural activities, they achieve a service upgrade from “management” to “coexistence”, forming a high-knowledge circle with a doctor ratio of over 30%, a young, energetic, and vibrant atmosphere that blends with an international perspective, and becoming a national model for the integration of post-Olympic era heritage activation and talent strategy. On December 2025, the China Index Academy officially released the leading enterprises and benchmark projects in the property service market of major regions and provinces in 2025, and Nanjing International Expo Center Phase III was awarded the “2025 Jiangsu Province Quality Property Management Good Building”, and Nanjing Qingdao Olympic Village was awarded the “2025 Jiangsu Province Quality Property Management Good Community”.
From the ecological beauty of the park to the warmth of the property services, from the prosperity of the business trends to the high level of the exhibitions, the Hexi Group, through its diverse and collaborative urban operation practices, has made every space vibrant and every service convey warmth. “In the future, the group will continue to adhere to its original mission and commitment, with professional capabilities and innovative spirit, to continuously empower urban development and create a better life for the citizens, writing a new chapter in urban operation,” said a relevant official of the Hexi Group.
