From the first store to the first launch, Nanjing should have its own style

01 What is the starter economy?

A few days ago, the immersive exhibition space of “Big Dream · Red Mansion” was opened in Jiangning Weaving Museum, attracting many red lovers to check in. Along with the new first store, first exhibition, and first show, there is also the hot topic of the first launch economy.

The “Decision” of the Third Plenary Session of the 20th Central Committee of the Communist Party of China proposed: “Improve the long-term mechanism for expanding consumption, reduce restrictive measures, reasonably increase public consumption, and actively promote the first economy.” “Compared with the first-store economy, which people are more familiar with, the first-time economy has a new expansion in connotation and vision.

The initial economy refers to the general term of economic activities such as the first release of the latest products, the launch of new formats and new models, and the opening of the first store by domestic and foreign brands in a certain region, covering the whole process of chain development of enterprises from the first release and exhibition of products and services, to the first opening of stores, the first establishment of R&D centers, and then to the establishment of corporate headquarters. The first-launch economy has its own fashion, quality, trendy, and scarce attributes, and has a unique attraction to consumers, especially young people.

As the key to new consumption, new scenes, and new business formats, the first economy is also a new highlight that reflects the fashion and commercial vitality of a city, a region, and a commercial entity.

As one of the pioneers of commercial complexes in Nanjing and even in China, Deji Plaza has formed a new product release, display and trading in one of the first economic ecological chains.

Half a year after the trial operation, the high-profile Nanjing IFC shopping mall was officially opened not long ago, with more than 50 brands opening their first stores in Nanjing for the first time, and Sancheng brands in the mall entering Nanjing for the first time.

Since its opening, Nanjing Vientiane World has continuously attracted the first stores of various sports flagship brands, and recently took advantage of the fashion sports wave of the Paris Olympics to present a new exhibition venue of “characteristic commercial space + urban sports scene + outdoor function brand”.

Not long ago, a mysterious train named Chong Out drove into Nanjing Hongyang Square carrying the “local ambassador” wild boar, the cute “scribbled puppy”, and the “Yangtze River smiling” finless porpoise. This is the first exhibition in Nanjing that rushed out of the zoo-themed pop-up store, attracting a large number of cute pet lovers to check in and take photos and make friends.