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In the golden October, Zhishan Village, Jingqiao Town, Lishui District, has already seen the fragrance of rice, ripe fruits, and a bumper harvest. The rural homestays, ecological farms, and red scenic spots here are full of tourists, and a happy picture of beautiful countryside, thriving industries, and booming popularity is slowly unfolding. However, more than 10 years ago, Zhishan Village was still a “mining village” covered by dust all day long, and even the crop yields were reduced. After the 18th CPC National Congress, Jingqiao Town firmly established the development concept of “Green water and green mountains are gold and silver mountains”, completely shut down the mines, and successfully explored a path of ecological development from “selling stones” to “selling scenery” .
“Selling stones” becomes “selling scenery”
”During the National Day holiday, there were so many tourists visiting the village that we sold out all the agricultural products at home.” Li Rongqi, a 58-year-old villager in Zhishan Village, never thought that the village where he grew up would one day become an “Internet celebrity village.” Zhishan Village is one of the most remote villages in Lishui, and the quarries that once “bloomed everywhere” seriously damaged the ecological environment. “The dust was flying, young laborers basically went out to work, and large areas of farmland were abandoned…” Li Rongqi still felt very emotional when recalling the situation more than 10 years ago.
”The world becomes wider when the concept changes. Zhishan Village regains its vitality, and the ecological advantages of green water and green mountains are transformed into sustainable development advantages.” Li Qijun, secretary of the general party branch of Zhishan Village, introduced that now all villagers have become members of the comprehensive society led by the party branch, and the scale management mode of “branch + cooperative + farmer” has been implemented to build and develop a selenium-rich ecological industrial park integrating the primary, secondary and tertiary industries based on selenium-rich healthy agricultural products , with nearly 4,200 acres of high-quality selenium-rich rice, fruits, tea and aquaculture. At the same time, the integration of agriculture, culture and tourism is promoted, and wine cellars, porcelain kilns, oil mills, tofu mills, bee farms, fish farms, restaurants, homestays, etc. are equipped. Red attractions such as the Tongshan Battle Memorial Square of the Southern Jiangsu Anti-Stubborn Campaign and the History Exhibition Hall of the Ninth Branch of the Anti-Japanese University have been created. A comprehensive ecological park integrating sightseeing agriculture, leisure and vacation, special catering, fruit and vegetable picking, and red tourism has been built. With the successful holding of activities such as the “Snail Festival” and the “Tourism Picking Festival”, more than 300,000 tourists are received annually.
In 2023, the Zhishan Village Comprehensive Cooperative will increase villagers’ income from employment, land rent and dividends by 7.5 million yuan, the village collective income will reach 12 million yuan, and the per capita income of villagers will be more than 38,000 yuan. Zhishan Village has been successfully selected as a pilot village for ecological circular agriculture in Jiangsu Province and one of the top ten cases of new rural collective economy leading common prosperity demonstration villages in Jiangsu Province’s “100 Villages for Common Prosperity Practice” .
“Selenium Land” Produces “Golden Fruits”
The golden rice is in full bloom, and it is harvest time again. More than 1,000 mu of indica rice in Zhishan Village General Cooperative has been harvested, and 2,000 mu of Nanjing 46 will also enter the harvest period. In Zhishan Village, the Fangshan small watershed has its own system of mountains, waters, fields, forests and grasses, with fertile soil and rich selenium, and a superior ecological environment. The selenium-rich organic rice grown here has registered the “Zhishan Jingyun” trademark, and is sold at 12 yuan per catty, and is in short supply.
“The selenium-rich rice and other agricultural and sideline products we produce have achieved offline and online sales, with annual sales of nearly 10 million yuan. This year, online sales alone have exceeded 3 million yuan.” Li Qijun introduced that the selenium-rich agricultural products in Zhishan Village are not only sold well in stores, but also through the “Jiaoyou Express Supply +” and “Jiaoyou Integration” models, agricultural products can be sold without leaving the village . This year, the “Jiaoyou Express Supply +” integrated service point of the village comprehensive society has been upgraded and renovated. In addition to mailing and pickup and e-commerce services, four new contents have been added: consumer shopping, living payment, financial assistance to farmers, and agricultural technology empowerment, which greatly enhanced the service efficiency. “The ‘Jiaoyou Express Supply +’ integrated service point has allowed our agricultural and sideline products to be sold nationwide.” The villagers said happily.
What is even more gratifying is that Professor Pan Genxing of Nanjing Agricultural University led a team of college students to vigorously promote the healthy agricultural economy of “Carbon-based Selenium Valley, Healthy Hometown” in Zhishan Village , build a carbon-based organic fertilizer plant, and use carbon-based circular ecological and healthy technology to realize the recycling of waste from breeding enterprises, so that selenium-rich agricultural products can “eat” better natural fertilizers.
