Skip to content 
Digital service providers integrated with the community, cafes where you can experience intangible cultural heritage, art spaces opened in shopping malls… On January 19, the “Come on! Gulou ‘Move’ to Celebrate the New Year” 2025 New Year Consumption Season X First Economic Special Event was held at the New City Square in Gulou District, Nanjing. The Gulou District New Year Consumption Season thus kicked off and will last until the Lantern Festival, with online and offline dual-wheel drive, aiming to bring a new consumption experience to citizens and tourists visiting Nanjing.
Project is king
Gulou becomes the “new hotspot” for the launch of
Since 2024, Gulou District has successively introduced more than 120 first stores of various types, including Ledao Automobile, Fuji X-SPACE, Starbucks Intangible Cultural Heritage Concept Store, and Xiang Livehouse, and nearly 100 new consumption scenarios, becoming the best place for Nanjing’s first-launch economy.
Swipe left and right to view the picture
On the day, the signing of 13 key economic projects became the biggest highlight. China Mobile’s “Good Life Around” enabled the creation of a smart business district on Central Road, Suning Bangke built a one-stop community service window for multi-functional housekeeping consumption, Hanxing Technology created the “BestHealth·Tiger Leap” pet e-commerce supply chain selection platform, and Luzhou Laojiao built an integrated digital consumption platform for Guojiaohui table wine. The diversified new models provide new ideas and practical cases for the integration of digital services and urban communities.
Swipe left and right to view the picture
Hema NB Shelin Commercial Store, Aqara Home Smart Home, 19 Doors Art Space, “Calling Flight” Music Label, new cross-border cooperation formats bring consumers a new consumption experience. There are also NORHOR Home Jiangsu Flagship Store, A Coffee East China First Store, Crab Manager Jiangsu Black Gold Store, DOGTOWN Dog Town Coffee and Conglong Jiangsu First Store settled in to further meet the diverse needs of consumers.
Event Announcement
Gulou activates consumption “new engine”
Swipe left and right to view the picture
Gulou District has attracted many brands to “launch” here because it has a concentration of leading enterprises, a complete industrial ecology, and a high-quality business environment. Since 2021, the total trade and retail sales have ranked first in the city for three consecutive years. During the Spring Festival consumption season, Gulou District will superimpose the old-for-new policy and fully activate the consumer market through an online and offline dual-wheel drive. More than a dozen large shopping malls and key commercial enterprises in the district will actively participate and jointly bring consumers an unprecedented Spring Festival consumption feast.
Swipe left and right to view the picture
Carrier Renewal
Drum Tower creates a “new landmark” for the city
As the venue for this event, New City Plaza is a long-established commercial complex in Gulou District, which has always been popular with consumers. The south extension area of the first floor of the first phase of the mall has added five Nanjing first-store brands such as Xiaojuxiang and Huoyouyou, as well as the first new image store of MINISO and more than 20 catering and trendy theme stores such as Fen Xiaozhu, bringing consumers a new food and entertainment experience.
In addition, the Military Club, which carries the youthful memories of countless Nanjing people, is about to undergo a gorgeous transformation and be transformed into a music bar, specialty retail, and trendy toy buyer, becoming a place for white-collar workers to “drink wine during the day and socialize with tipsiness at night”; the long-silent Shiziqiao Pedestrian Street and Dingjiaqiao Light Tunnel will also be upgraded and renovated; Carrefour on Daqiao South Road will be upgraded to become a market-style community commercial complex, Mandu Lovely.
China Central Place will create a new landmark for consumption in the main city that integrates internet-famous restaurants, social spaces, aesthetic life, and night economy, presenting a one-stop lifestyle destination with rich business formats, numerous brands, and excellent experience; CITIC Pacific will position itself as the “Liaoning City Living Room” and create a high-end business landmark complex for the core area of Nanjing Gulou.
In addition, this event also launched the lucky bag collection and consumption surfing to win big prizes activities . The lucky bag contains the “Come on! Gulou & China Mobile” joint red envelope cover, joint spring couplets lucky bag, as well as movie tickets , coupons and other benefits jointly provided by 7 shopping malls, Suning.com, and Five Star Appliances. You can get them by checking in at the store ; for the consumption surfing to win big prizes , you need to participate in the topic #Come on! Gulou “Move” to celebrate the New Year on the social platform, and share the wonderful moments and consumption bills of the New Year in Gulou , and have a chance to win big prizes such as mobile phones, watches, headphones, etc. For details, please refer to the relevant rules of the event. Please follow the Gulou Star Promoter WeChat public account for more event details.
