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During the Mid-Autumn Festival, the supply of daily necessities is sufficient and the variety is abundant, and the “reunion economy” accelerates the release of consumption potential

Mid-Autumn Festival

According to the preliminary statistics of the Provincial Department of Commerce, during the Mid-Autumn Festival holiday (September 15 to September 17), the province’s key commercial and trade circulation enterprises have achieved cumulative sales of about 818 million yuan, including 30 million yuan in the catering industry. At the same time, the province’s commerce department has taken multiple measures to properly respond to Typhoon “Bebinca”, and the supply of daily necessities is sufficient, and the product categories are rich.

During the Mid-Autumn Festival holiday, the province’s business system adhered to the guidance of activities, policy support, carrier support and service assistance, focusing on the four key points of car replacement, home appliance renewal, oil consumption, and service consumption, and carried out more than 300 consumption promotion activities around the theme of “Suxin Consumption · Golden Autumn Preferential Purchase”, including more than 50 trade-in activities. Yancheng organized the 12th Yancheng International Auto Show with the theme of “Enjoying Oil and Electricity and Purchasing Mid-Autumn Festival”, and more than 80 well-known domestic and foreign automobile brands and nearly 1,000 models were unveiled, bringing a wonderful “car feast” to the public. According to monitoring, during the small and long holiday, 13 urban complexes in Yancheng achieved a year-on-year increase of 9.5% in sales, and 60 key retail enterprises in Nantong City achieved a year-on-year increase of 10%.

Focusing on the integration of business, culture, tourism and sports, this holiday, our province has launched a series of colorful activities to enhance the consumption experience of citizens and tourists. With the theme of “Immerse in Jinling Night, Lights Shine in Xinanli”, the 5th “Diqiao Lantern Market” in Qinhuai District, Nanjing City was officially opened, restoring the lively street scene atmosphere in the “Nandu Fanhui Map”, highlighting the attractiveness, appeal and influence of traditional festival culture; Wuxi Jiulicang Light Cultural Tourism Block carried out Mid-Autumn Festival new folk music performances and Liyuan Mid-Autumn Festival opera evenings to celebrate the Mid-Autumn Festival with opera and create a reunion festival atmosphere, with a total of about 50,000 people during the festival; Yancheng City held a Mid-Autumn Festival poetry recital, with the theme of three immersive activities: parade, theater and handicraft, inviting more than 50 characteristic brands and nearly 50 “market catchers” to bring a Mid-Autumn Festival cultural gathering. According to monitoring, the turnover of 36 characteristic night market blocks in Yancheng City increased by 8.8% year-on-year.

During the Mid-Autumn Festival holiday, a typhoon hit, and the task of ensuring the supply of daily necessities is urgent. The provincial department of commerce attaches great importance to and plans in advance, and timely issues the “Notice on Doing a Good Job in Ensuring Market Supply and Promoting Consumption during the Mid-Autumn Festival” to guide commercial and trade circulation enterprises to enrich the types of commodities, broaden the supply channels, strengthen the connection between production and marketing, and make joint efforts online and offline, focusing on ensuring the adequate supply of daily necessities such as rice, flour, oil, meat, eggs and milk, and vegetables. According to the data of the daily necessities monitoring system, due to the impact of bad weather, vegetable prices have a strong upward trend. The average wholesale price of 66 key monitored vegetable varieties was 7.63 yuan/kg, an increase of 1.2% compared with the pre-holiday price and 21.3% higher than the average price of the same period last year. Large-scale meat enterprises in the province consider holiday consumption and weather factors before the holiday, and reserve inventory in advance to ensure the continuous and stable supply of pork. The average daily supply of pork from 12 key pork supply enterprises in Nanjing is about 359 tons, with 3,000 tons of frozen pork from government reserves and 27,000 tons of commercial inventory in normal storage. Wuxi Tianpeng pork trading market sells an average of 300 tons of meat per day, and the cold storage inventory exceeds 30,000 tons, and the reserves of pork, beef and poultry are sufficient.

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