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I just tasted the luncheon meat from Yurun and was charred by the pastries from Taoyuan Village. The Nanjing flavors at the “Ning Gong Pin Tui” exhibition area are so authentic! On October 16th, the Nanjing International Expo Center was bustling with people. The 113th National Sugar and Wine Fair officially kicked off. Mr. Wang, a buyer from Changzhou, held a full bag of samples in his hand and said with a smile to the reporter. As the first “Autumn Sugar Season” in the 70-year history of the National Sugar and Wine Fair, this year’s event takes “Integration of Exhibition and City, Win-win in Production and Sales” as its theme. The “Ning Gong Pin Tui” brand created by the Nanjing Municipal Bureau of Industry and Information Technology undoubtedly becomes the most distinctive “eye-catching business card” of Jinling at the exhibition.
Entering the exclusive exhibition area of “Ninggongpintui · Shichao Jinling” in the investment promotion and negotiation zone of Jiangsu Province, the strong Nanjing flavor and the hustle and bustle of daily life greet you – this is precisely the exclusive display stage that “Ninggongpintui” has built for Nanjing’s food enterprises. At the Yurun booth, the Yurun Black Pig King Luncheon Meat, with its alluring color, attracted many people to inquire and taste as soon as it was put on the shelves. At the Luxi River booth opposite, people came in a continuous stream to try the food and negotiate purchases. “Ninggongpintui has always helped our time-honored brand break through its niche. This time, we specially brought a low-sugar series, hoping to use this platform to make young people fall in love with traditional flavors.” ” When interviewed, the staff of Luxi River were full of praise for the assistance provided by “Ning Gong Pin Tui”.
In a corner of the exhibition area, in front of the “Good Jasmine Flower” cultural display area meticulously crafted by “Ning Gong Pin Tui”, the melodious sound of the guzheng flows slowly. The fingers of the performers dressed in traditional costumes are fluttering, vividly presenting the charm of Jiangnan. Many visitors stop to listen and take photos as souvenirs, making it a “check-in spot” in the “Ning Gong Pin Tui” exhibition area that combines culture and beauty.
In addition to the bustling offline exhibition area, the official live-streaming room of “Ning Gong Pin Tui” is also a “traffic hotspot” of this Autumn Sugar Fair. In the live-streaming rooms of the special zone, the hosts take turns promoting the characteristic foods of Nanjing, spreading the “Nanjing flavor” to all parts of the country.
As a supply and demand matching brand specially created by the Nanjing Municipal Bureau of Industry and Information Technology for enterprises, “Ninggongpintui” has held over 200 events, benefiting more than 3,000 enterprises. Its appearance at the Autumn Sugar Fair this time is another significant measure to support the development of Nanjing’s food industry. The core of “Ninggongpintui” is to help enterprises expand their markets and bring benefits to consumers. When interviewed, a relevant official from the Nanjing Municipal Bureau of Industry and Information Technology emphasized that since the beginning of this year, “Ning Gong Pin Tui” has held 11 consumer goods community Tours through a dual-wheel drive of “offline community services + online official live streaming”, attracting over 10,000 participants. The five official live-streaming rooms set up have achieved remarkable results. The daily average transaction volume of the customized products of “Nanjing Agricultural University Roast Chicken” alone has reached over 2,000 orders. This time, through the platform of the Autumn Sugar Fair, “Ning Gong Pin Tui” not only aims to promote Nanjing food to the whole country, but also strives to make “Ning Gong Pin Tui” a high-quality supply and demand matching brand recognized nationwide.
A piece of autumn candy is sweet on both ends! In the coming days, “Ning Gong Pin Tui” will continue to build a bridge for Nanjing’s food enterprises through various forms such as offline exhibitions, online live streaming, and supply and demand matching meetings, helping the Nanjing food industry achieve high-quality development of “increasing varieties, improving quality, and creating brands”, and making the “Ning Gong Pin Tui” brand more and more renowned on the land of Jinling.
