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Turning to the end of the year, the sprint stage of the spelling of the economy, Jiangsu consumer fire as promised, igniting the winter.
On December 6, 2024, “Su new consumption – warm winter shopping season” and NICE Yancheng new consumption activities launch ceremony was held in Yancheng, this covers “shopping, shopping, living, panning, eating, playing” thematic consumer activities, set off another round of fireworks in Jiangsu, full of happy flavor The happy flavor of the consumer season. “Buy to buy” mode has been opened.
Has always been, as one of the “troika” to drive the economy, consumption in driving the economy in the plate is high hopes. Adhere to the supply and demand ends of the synergistic force, this year, Jiangsu deepen the “provinces, cities and counties, government, banks and enterprises, online and offline, internal and external trade” four-dimensional linkage, innovative consumption of new models, new ways to promote the continued expansion of consumption, and to further promote the consumer market rebound to the good.
Data show that from January to October, Jiangsu realized total retail sales of consumer goods of 3,956.67 billion yuan, an increase of 4.5%, an increase better than the country, better than the surrounding.
Behind the figures, policy synergy and consumption dynamics are evident –
This year, Jiangsu has taken the lead in launching “33” incremental policy measures, from “expanding effective demand” to “trade-in” to promote, from “service consumption” to improve quality and upgrade to “supply innovation” to explore first. From “service consumption” quality upgrade to “supply innovation” first explore …… every measure, the purpose is to accurately docking market demand, stimulate consumption potential.
Under the policy pull, Jiangsu to further tap to stimulate the expansion of domestic demand, “new” potential, with solid initiatives to promote the “national complementary” policy to the full landing, consumer goods to the old for the new, and vigorously promote the economic transformation and upgrading and urban and rural residents to improve the quality of life.
According to data from the Department of Commerce of Jiangsu Province, as of December 5, the province’s green energy-saving home appliances trade-in and 3C digital products special activities cumulative sales amount of 13.866 billion yuan, the number of sales of more than 3,112,000 pieces; automobile trade-in subsidy applications for more than 372,000; electric bicycle trade-in amounted to 93,367; home furnishings and kitchen and bathroom trade-in areas have been sold more than 105,000 pieces of products.
It is not difficult to see that these policy “toolbox” released “real money”, promote the consumer “shopping cart” more rich and diversified, so that they through more affordable prices, to achieve a better quality of life. High quality of life, but also in promoting bulk consumption by “green”, promote recycling system to accelerate the improvement, promote consumption to the good, and contribute to economic growth.
In November, two documents, Jiangsu Province Measures to Promote High-Quality Development of Service Consumption and Jiangsu Province Measures to Promote Consumption of Domestic Service, were issued to improve basic consumption supply, expand the space for improved consumption, enhance the momentum of service consumption and optimize the environment for the development of service consumption, to further develop service consumption closely related to people’s lives, such as catering and housekeeping, elderly care, recreation and tourism, and to develop new business models and products. In order to further develop the consumption of services closely related to people’s lives, such as catering and housekeeping, elderly care, recreation and tourism, and to enhance people’s sense of gain and happiness, we will continue to develop new forms, modes and products, and continue to create new growth points in consumption.
All of the above is the focus of “Suzhou New Consumption”, which is an important functional platform and landmark activity for consumption in Jiangsu. In the fourth year of the development of this consumer brand, Jiangsu has successfully held the “Spring Jiangsu”, “Summer Night Life”, “Golden Autumn Shopping” and other thematic activities to promote consumption. The significance of the “Warm Winter Shopping Season” as the final season of this annual consumption is self-evident.
In-depth to create multi-channel, diversified consumption scenarios to meet the increasingly diversified consumer needs of the people, the shopping season to consumers sent a heavy “big gift”.
-Centered on the needs and expectations of life, focusing on home appliances, home decoration, automobiles, electric bicycles for old and new and other key points, the province will carry out a total of more than 1,300 consumption promotion activities, of which more than 700 activities for old and new, and organizing the participation of nearly 30,000 trade and circulation enterprises to continuously strengthen the quality of consumption supply, optimize the environment for assured consumption, and enhance the Consumption energy level. The activities started in December this year and will continue until February next year.
For one hand to pull the consumer side, one hand to pry the production side of the trade-in, the warm winter shopping festival continue to show “big money”, for Jiangsu consumers “to the old” easier, “for the new! “More willing to enjoy the new experience of carefree shopping, to carry out a number of special activities –
For home appliances and digital products, on the basis of the original 24 categories of home appliances, 20 categories of winter home appliances and 7 categories of 3C digital products have been added. Purchase of designated goods can enjoy government subsidies from 15%-20%.
In terms of conditions for car replacement, the threshold is further relaxed. As long as the car is sold within the period between March 7 and December 31, complete the transfer of registration, and buy a new car after July 25, you can apply for subsidies. Jiangsu license plate old car trading to foreign provinces, and buy a new car in Jiangsu, in line with the time conditions, can also apply for replacement and renewal subsidies. If you scrap your old car and buy a new one, you can receive the subsidy even if you do not meet the national time standard for the scrapping and renewal subsidy.
In terms of home renovation, organizations across the province to carry out home furnishings home improvement subsidy activities, smart home, old house renovation, kitchen and bathroom renovation, aging renovation and home textiles 4 categories are government subsidies.
On the replacement of electric bicycles, consumers will be able to receive subsidies if they return old electric bicycles under their names and exchange them for new electric bicycles that meet national standards.
At the same time, the shopping festival also pays special attention to create a consumer gathering area, smooth consumption channels, will continue to carry out “Jiangsu flavor” catering to promote consumption, “Su Xin Huimin” housekeeping to promote consumption, a small theater season,” sports events into the scenic area, into the neighborhood, into the shopping district” and other services to promote a number of activities in the season, so as to bring more people in to stay, activate urban consumption. Sports events into the scenic spots, into the neighborhoods, into the shopping district,” and other services to promote a number of activities in the season, so as to invite more people to come in, stay, activate the city consumption.
In order to allow consumers to enjoy a more convenient, high-quality, diversified consumer experience, Jiangsu also continued to increase their efforts across the country, organizing special thematic activities-
With the theme of “Warm Winter New Year Celebration”, Nanjing organized a series of consumer promotion activities of more than 300 events around the theme of “Happy Car Purchase, Happy New Year Appreciation, Happy Fashion Purchase, Happy Gourmet Food, and Happy Playing and Fun”.
Wuxi to “winter enjoyment” as the theme, to create a “taste of the New Year, shopping for New Year’s goods, enjoy New Year’s fun” consumer boom, the focus of the number of activities amounted to more than 500, the participation of nearly 10,000 enterprises.
Suzhou plans to carry out the fifth “Double 12 Suzhou Shopping Festival” and a series of consumer promotion activities at the end and beginning of the year 2024, strengthening the integration of business, tourism, culture, sports and agriculture, creating various types of innovative consumer scenarios, and issuing more than 10 million yuan of consumer vouchers.
Yangzhou seize the double twelve, Christmas, New Year’s Eve, Spring Festival and other consumer nodes, co-ordination of consumer goods trade-in action, the city’s hot shopping promotions, the first store first trend driven, business, culture, tourism and sports consumption linkage of the four major consumer promotion activities.
Changzhou, Xuzhou, Nantong, Taizhou, Suqian, Lianyungang, Huai’an, Yancheng, Zhenjiang to create their own unique “one city, one theme” activities, together to stimulate the national consumption boom.
Of course, consumption is not a simple string of figures on the books, they are a vivid daily life for each individual. Promote consumption is not only to call, but also to have accurate, fresh moves, to optimize the environment to achieve the quality of consumption.
Take Yancheng as an example, at the launching ceremony, Yancheng synchronized the launching of NICE Yancheng New Consumption Activity, which proposes to strengthen the construction of the consumer credit system and to establish a fast settlement mechanism for consumer disputes. Depending on the circumstances of the key consumer gathering areas to increase the frequency of buses, part of the regional time to realize free parking, to create a relaxed consumer environment.
The shopping season is not just about “buying”. Judging from the current market performance, consumers’ pursuit of quality life and acceptance of new things are getting higher and higher. How to through the shopping festival this full of life atmosphere of the people’s activities, continue to meet the diversified, personalized, quality consumer demand, enhance the reputation of the consumer environment, for economic development to inject more new vitality, still need to Jiangsu to write a more exciting answer.
