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○ What kind of company would encourage employees to bring their pets to work and pet cats and dogs?
○ It is Nanjing Langbot Animal Pharmaceutical Co., Ltd., which officially started operations in 2017. Its R&D center is located in Nanjing Biomedicine Valley. Langbot has created a pet planet where employees focus on their work while their cats and dogs play, nap, or quietly supervise in front of their computers in the office area. People and animals live in harmony and leisure.
At the same time, as an innovation-driven high-tech animal health company, Langbot currently has 8 veterinary drug GMP production lines, including eye drops, ear drops, topical ointments, tablets, oral solutions, non-chlorine disinfectants, topical insecticides, etc., 43 new drugs are under development, and it has 10 new veterinary drug certificates .
○ The company’s founder Zhu Chengqiang received both his undergraduate and master’s degrees at Nanjing Agricultural University. He studied molecular genetics in his graduate studies, focusing on transgenics.
○ After graduation, Zhu Chengqiang first entered the Mechanization Research Institute of the Ministry of Agriculture, where he came into contact with veterinary drugs. After a deeper understanding, he found that the pet industry is a sunrise industry and is still in its early stages of development.
○ Since 2014, he has successively founded Xiaonuan Doctor, Shanghai Chengjing, a pet hospital operation service provider, and Shanghai Pangli, the first Internet pet hospital in China. Among them, Xiaonuan Doctor launched the first SaaS pet hospital management solution in China, providing SaaS system services to nearly half of the pet hospitals in the country, and was later acquired by Hillhouse Capital.
○ In the process of continuous entrepreneurship, Zhu Chengqiang looked at the upstream and downstream industry chain of pet medicines and found that there were actually very few varieties available for hospitals to choose from at that time: a pet hospital may need hundreds of kinds of medicines, but except for some imported drugs, legal and compliant domestic drugs are very rare, and the pet medicine market is also relatively chaotic.
Image source: Maker Commune
○ Although the R&D cycle of pet medicine is relatively long, Zhu Chengqiang believes that early research and development will lead to early harvest. “With the vigorous development of the domestic pet economy, it will also drive the development of pet medical care .” So he founded Longbot in Nanjing.
○ At the beginning of its establishment, Longbot formed a research and development team of more than 30 people in Nanjing Jiangbei New District, mainly from China Pharmaceutical University and Nanjing Agricultural University, and also established a 2,000-square-meter research and development center to enhance the company’s core competitiveness.
○ At the same time, Longbot has formulated targeted R&D strategies: first, to carry out import substitution research and development, which has relatively low risks; second, to carry out research and development of urgently needed drugs. The demand for pet clinical medical care is huge, and the focus is to start from the direction that international animal health brands have not yet paid attention to; third, to make breakthroughs in original drugs, cooperate with human drug research and development companies, and strive to achieve domestic leadership.
○ In 2020, the compound glycyrrhizic acid tablets developed by the company were launched on the market, becoming the first compliant pet liver medicine in China, filling the gap in domestic medicines in this field. In 2021, Langbot became a unicorn enterprise cultivated in Nanjing in just 4 years. 0 2 Small pets layout big industry
○ Longbot not only encourages employees to bring their pets to work and pet cats and dogs, but the furry children have become the company’s models and ambassadors, and are accustomed to being on duty 8 hours a day.
○ It is not just Longbot’s employees who love their pets. In Nanjing, petting cats and dogs is an indispensable part of the lives of many young people. Many shopping malls and restaurants have also transformed themselves into “pet-friendly”.
○ For example, Jingfeng Center in Jiangning District has set up a pet satisfaction center, which not only has pet strollers, pet drinking water, disposable urine pads, poop bags, leashes, deodorizers and other supplies, but also has a restaurant version of the pet-friendly map, indicating which stores are suitable for shopping and eating with your furry children.
○ Wuyue Plaza in Jianye District has launched a “pet-friendly” service since 2023. By continuously carrying out pet-themed activities every month, it has successfully attracted pet-owning residents from surrounding communities to participate, bringing more traffic and consumption potential to the mall.
