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Located in the northeast corner of the ancient city of Suzhou, the Pingjiang Historical and Cultural District has a history of more than 2,500 years. The Pingjiang Historic District still maintains the basic pattern of “parallel water and land, adjacent rivers and streets”, with small bridges and flowing water, pink walls and tiles. Over the past 20 years, the Pingjiang Historic District has practiced the development idea of “small units, gradual and micro-renewal” protection mode, taken good care of the “old objects” in the ancient city block, integrated “the freshness of the four seasons, the beauty of the garden, the elegance of listening to Kunqu opera, and the beauty of Su Gong” into the characteristic consumption scenes and immersive spaces of the block, and attracted popularity with brand catering and accommodation, radiated and connected the Guanqian business district and the Suspension Bridge Lane project of Rail Transit Line 6, developed branch lane resources, improved economic benefits, formed complementary advantages, and developed the economy of the area with high quality. It has become a new landmark in the south of the Yangtze River that can be protected, renewed, visited and lived.
First, the main approach
(1) Adhere to high standards and do a good job in improving the quality and efficiency of block management
The first is to strengthen the review of business style. Relying on Ruan Yisan’s Urban Heritage Protection Workstation, the Comprehensive Law Enforcement Brigade of the Area, the Pingjiang Street Economic Development Office, the Pingjiang Branch of the Market Supervision and Administration Bureau and other departments, they jointly checked the introduction of business formats and the façade style, improved the business review mechanism of Pingjiang Road, and effectively controlled and protected the business style of the block.
The second is to improve the appearance of neighborhoods. Systematic screening of all kinds of manhole covers, manhole covering facilities and roofs along the main street of Pingjiang Road and stone pavement to solve the problems of roof leakage, pavement potholes, water accumulation, and manhole maintenance difficulties caused by age. And all kinds of video, network, monitoring, and mobile communication data lines hanging on the eaves of the exterior walls of state-owned assets buildings on the main street of Pingjiang Road were sorted out, integrated, and optimized. Reduce the potential safety hazards caused by the exposure and traction of the line, maintain the traditional style of the historic district, and beautify the overall environment of the neighborhood.
The third is to initially establish a smart scenic spot. Gradually introduce intelligent management, monitor the passenger flow in real time, scientifically verify the maximum carrying capacity of the block, and use the crowd monitoring system to accurately monitor the flow of people in the block to ensure that the number of visitors is controlled within the limited range. The monitoring center is on duty 24 hours a day, and the digital monitoring system is effectively integrated with daily management. In order to better serve tourists and provide a more comprehensive reception experience, the scenic spot has developed a smart audio guide service, and the WeChat public account is simple to operate, which is convenient for tourists to check the surrounding situation and listen to the audio explanation anytime and anywhere.
(2) Build a good business environment and promote the upgrading of business formats in neighborhoods.
The first is to upgrade the business format of the block. In the process of attracting cultural industries to enter and attract investment and capital, it is required to settle in the cultural format to highlight the historical and cultural essence, have a form of expression that is in harmony with the traditional culture of Suzhou, and have mature project operation experience and financial base. The main street of Pingjiang Historic District mainly involves cultural and creative brands, restaurants, intangible cultural heritage time-honored brands, etc., of which retail brands account for 55.56%, leisure accounts for 22.22%, intangible cultural heritage time-honored brands account for 8.73%, catering accounts for 6.35%, accommodation accounts for 2.38%, and others account for 4.76%. In recent years, it has actively introduced intangible cultural heritage and high-end cultural brands to settle in, and in 2023, it will complete a group of harmony pavilions in Taohuawu Woodblock New Year Exhibition and Sales Center, and in 2024, it will introduce the Shanghai Sanlian Suzhou Cultural Center Complex Project to boost the overall image of Pingjiang Road.
