Ying Gongpin Push New Year Community Tour Series Report No. 2: Affordable Year-End Goods Delivered to Communities; Doorstep “Warmth Market” Lights Up the Spring Festival’s Festive Atmosphere

To stimulate consumption vitality, the Nanjing Department of Industry and Information Technology, in collaboration with Nanjing New Industry Investment Group Co., Ltd., has been continuously organizing the “Ningguang Products Promotion” Spring Festival Welcome Community Series of activities. On January 15th and 18th, two New Year’s Eve sales events were successfully held in Shuangqiao New Village Community in Qinhuai District and Tianjingshan Chunxiu Yuan Community in Jiangning District. This brought a sense of warmth and vitality related to people’s livelihood and consumption to the doorstep of the general public.

This event not only showcased a wide variety of New Year goods brought by 25 local enterprises in Nanjing and those from the areas they are assisting, but also included fun interactive and experiential activities. The event attracted over 2,000 residents to stop by and inquire about or purchase the products.

The “Ning Product Promotion” New Year-themed series of activities will continue to visit more communities and industrial parks in the run-up to the New Year. This will further promote high-quality local consumer goods in Nanjing’s daily life, helping enterprises expand their markets, increase orders and boost production.