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Delivered nearly 1,000 units (sets) of vehicle and electric platform products, overseas exports accounted for more than 90% of sales revenue of nearly 500 million yuan, an increase of more than 50% year-on-year… In the first half of this year, Hengtian Lingrui (Nanjing) Automobile Technology Group Co., Ltd. delivered a dazzling “report card”.
Multi-point flowering product matrix is multivariate and progressive
Into the production workshop of Hengtian Lingrui located in Lishui Development Zone, rows of new energy buses on the final assembly line are ready to go, and workers are performing final debugging. “At present, orders in hand have been arranged until October, and the annual output value is expected to exceed 1 billion yuan.” Manufacturing center director Liu Lianshan confidently said. At present, Hengtian Lingrui continues to expand its volume in Korea, the Middle East, West Asia and Europe. In the Korean market, the total number of vehicles in operation has reached nearly 900; In Saudi Arabia and the Middle East, two product lines of pilgrimage vehicles and city buses are promoted in parallel; In India and other South Asian markets, the export of electric platforms continues to rise, and electric chassis and heavy truck products have been implemented in batch operation.
The South American market has completed a key leap from “exploring the road” to “landing”. Not long ago, Hengtianlingrui brought four core components, such as drive motor and motor controller, to the International New Energy Auto Show in Sao Paulo, Brazil, and reached cooperation intention with a number of local Brazilian automakers on the scene. So far, Hengtianlingrui’s products have been exported to more than 50 countries and regions around the world, and the export structure has also been upgraded from a single vehicle to a new pattern of “vehicle + core components + electric platform”.
The South American market has completed a key leap from “exploring the road” to “landing”. Not long ago, Hengtianlingrui brought four core components, such as drive motor and motor controller, to the International New Energy Auto Show in Sao Paulo, Brazil, and reached cooperation intention with a number of local Brazilian automakers on the scene. So far, Hengtianlingrui’s products have been exported to more than 50 countries and regions around the world, and the export structure has also been upgraded from a single vehicle to a new pattern of “vehicle + core components + electric platform”.
Technology is hard, certification is harder. These technologies have won the European Union, Korea, Japan, GCC (Gulf Cooperation Council) and other international certification. “In the field of overseas B2B commercial vehicles, certification is the ticket, and customized R&D capability is the bargaining power.” Marketing management department deputy director Shi Wenhui blunter, “this moat, not all peers have.”
In addition, South Korea’s bus electrification continues to expand, the Middle East accelerates the green transition, Europe’s carbon emission regulations increasingly strict… The global demand for electric commercial vehicles is accelerating. “We seized this window period and achieved ‘flowering inside the wall and fragrance outside the wall’.” “Ms. Shi will say.
Full firepower in the second half of the sprint and then speed up
With more orders, the production line is naturally under great pressure. In the face of centralized delivery tasks, Lishui production base makes every effort to improve the capacity utilization rate and ensure the delivery of each order on time by optimizing the production cycle, strengthening the collaborative interaction with core suppliers such as Ningde Times, and dynamic scheduling. Great achievements in the first half of the year, how to make efforts in the second half? South Korea, the Middle East and India will continue to cultivate the three major stock markets, and strive for repurchase and increase. South America and Africa are new battlegrounds for major breakthroughs. In September, the company will participate in the world’s largest IAA transport fair in Hanover, Germany, to show the strength of core components and electric platform to the high-end market in Europe and the United States.
At the same time, the core parts business will accelerate the “independent potential”, from “relying on vehicle exports” to “independent sea”; In the Middle East, Southeast Asia, South Asia and other places, explore the localization mode of CKD (Full part assembly), expand overseas coverage in a more flexible way, and reduce logistics and tariff costs. “The second half of the year is a sprint season — the stock market should be maintained and the incremental market should be opened to ensure the smooth completion of the annual target.” The words of the Shi Wing-Hui show firm confidence in market expansion.
At the same time, the core parts business will accelerate the “independent potential”, from “relying on vehicle exports” to “independent sea”; In the Middle East, Southeast Asia, South Asia and other places, explore the localization mode of CKD (Full part assembly), expand overseas coverage in a more flexible way, and reduce logistics and tariff costs. “The second half of the year is a sprint season — the stock market should be maintained and the incremental market should be opened to ensure the smooth completion of the annual target.” The words of the Shi Wing-Hui show firm confidence in market expansion.
