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Digital service providers integrated with the community
A cafe where you can experience intangible cultural heritage
Art space in a shopping mall
…
On January 19, the “Come on! Let’s ‘move’ the Gulou to celebrate the New Year” 2025 New Year Consumption Season X first economic special event was held at the New City Plaza in Gulou District, Nanjing.
A number of first-time projects were signed at the event, new digital consumer brands were released, and a number of preferential policies were announced. The Gulou District New Year Consumption Season has thus begun and will last until the Lantern Festival. The online and offline dual-wheel drive aims to bring a new consumption experience to citizens and tourists visiting Nanjing.
A number of projects were signed and implemented
Gulou becomes the first “new hot spot”
The signing of 13 key projects of the initial public offering economy was the biggest highlight of the event. These projects covered a variety of types, including new models, new formats and first stores, demonstrating Gulou District’s active exploration and innovation in the initial public offering economy.
From unique gourmet restaurants, to video spaces full of artistic atmosphere, to distinctive two-dimensional stores… Gulou’s first-release economy shined brightly in this event, allowing countless people to appreciate the charm and vitality of Gulou District!
It is not only the first store, but also a new model and new business format. The comprehensive and distinctive Gulou first-launch economy is quite Laise!
China Mobile’s “Good Life Around You” empowers the creation of a smart shopping district on Central Road; Suning Bangke builds a one-stop community service window for multi-functional household consumption; Hanxing Technology builds the “Bess Health Tiger Leap” pet e-commerce supply chain selection platform to reduce costs and increase efficiency for retail stores; Luzhou Laojiao builds the Guojiaohui wine integrated digital consumption platform. The diversified model provides new ideas and practical cases for the integration of digital services and urban communities.
This year, the new community commercial Mandu Love will introduce the HEMA NB community neighborhood commercial store to bring consumers more affordable and cost-effective products; Xinian Peanut Tang will introduce Aqara Home smart home to provide users with a full range of digital home solutions; 19 Doors Art Space will create a multi-dimensional space integrating social, cultural, exhibitions, and performing arts; “Calling Flight” music label, the manager will create a combination of music poetry, artistic creativity, and aesthetic practice, using cross-border cooperation to bring consumers a new consumption experience.
In terms of first stores, the global home furnishing collection and well-known fashion home furnishing brand NORHOR Home Jiangsu flagship store, the first store in East China of A Coffee from Chengdu, the land of abundance and the capital of food, and the Crab Man Wai Jiangsu Black Gold store, which has made crab roe noodles to the extreme, will be settled in China Trade International Center, injecting new momentum into the construction of the Central Road business district. The first store of DOGTOWN Dog Town Coffee, a street fashion brand integrating trendy brands, skateboards, hamburgers and coffee, and the first store of Conglong Jiangsu, a quality catering brand with a theme of foreign-style hot pot, will be settled in the Yihe Road district, further enriching the commercial formats and consumption areas of Gulou District and meeting the diverse needs of modern consumers.
