12.1 billion yuan, a year-on-year increase of 10.1%

According to the Municipal Bureau of Commerce, in recent years, the city has built a county-level industrial agglomeration area, increased the support of rural e-commerce talents, and promoted the integrated development of rural industries, and the city’s online retail sales of agricultural materials and agricultural products were 12.1 billion yuan last year, an increase of 10.1% year-on-year。

01 Construction of agglomeration areas

Young people “go to kindergarten”

Agricultural products “out of the village”

As one of the city’s two provincial-level county-level e-commerce industry clusters, Lishui Xingzhuang County-level e-commerce industry clusters have gathered more than 20 live broadcast service companies and nearly 100 various e-commerce enterprises, including not only MCN institutions (an institution that specializes in providing services for online video creators, commonly known as Internet celebrity incubation institutions), but also Douyin local life service providers. Strawberries, blueberries, blackberries and other agricultural and sideline products in Lishui District have opened up a broad sales channel along the “network line” here, and can sell more than 40 million yuan a year.

Chen Longfei, a “post-95” guy in the e-commerce industrial park, is a returnee who has now taken root in Lishui for 4 years and established Lixing Media Co., Ltd. When it comes to why he wants to do rural e-commerce, he said that he wants to help farmers sell goods through e-commerce. With the completion of the e-commerce industry cluster in Xingzhuang County, Lishui, Chen Longfei’s company opened, and many of the team are “post-00” young people, with their efforts, the live broadcast room can sell more than 3 million yuan of agricultural and sideline products a year.

The Gaochun Gucheng Lake Crab Industry Cluster has gathered hundreds of enterprises, providing preferential treatment and support for enterprises in terms of office space, talent training, e-commerce incubation, and public brands. Focusing on new media technical support, live broadcast training, product docking, brand building and other derivative value-added services, the park has made every effort to create a new model for the development of live broadcast e-commerce and new retail formats, providing key support for the development of rural e-commerce agglomeration, and initially realizing the large-scale agglomeration of the crab industry in Gucheng Lake in Gaochun District.

Chen Yun, the person in charge of Nanjing Crab Xiaoqiao Agricultural Technology Co., Ltd., is also a “post-90s”, she remembers the hard work and hardship of the older generation when selling crabs, and often applauded whether she was good or not. In 2020, she returned to the village, set up an e-commerce company, recruited a group of like-minded young people, and let the crabs “crawl” out through the Internet, with annual sales of more than 20 million yuan.

In recent years, the city has actively carried out the construction of county-level e-commerce industry clusters, promoted the in-depth integration and development of county-level characteristic industrial clusters and e-commerce, and promoted the formation of a new type of e-commerce park with the agglomeration of elements of each link of the industrial chain such as production, processing, sales, circulation, and service, and the coordinated development of online and offline.

Lixing Media Co., Ltd. relies on the public brand of Wuxiang Pastoral Area in Lishui District to sell processed and produced agricultural products in the live broadcast room, stringing up an industrial chain from the field to processing and production to live broadcast sales, logistics and transportation.

In addition to bringing goods directly, Chen Longfei’s company is also a local life service provider on Douyin. During this time, he is preparing for the upcoming e-commerce live broadcast competition in Lishui District, and he plans to cooperate with large strawberry growers to use the “e-commerce +” method to allow consumers to experience picking in the field, so as to drive the development of tourism, farmhouse, commercial consumption and other formats in Lishui area.

Chen Yun introduced that every time the crabs are listed, in order to allow consumers to see the original crabs more intuitively, she puts the live broadcast room in the crab warehouse, and one account can sell 100,000 yuan for a live broadcast during the peak period.

At the same time, the company also built more than 2,000 square meters of hairy crabs and grain and oil dry goods supply chain warehousing in Nanjing Gucheng Lake, through Douyin, Jingdong and other platforms, to promote the employment of local farmers and promote the brand promotion of agricultural products in the region.

03 Break through the “talent bottleneck”

Competitions and training are taken at the same time

Nurturing more “new farmers”

It is understood that although many young people have joined now, compared with urban e-commerce, rural e-commerce talents are still scarce, and it is difficult to attract, retain, and train is a problem that needs to be solved.

This year, the Lishui District Bureau of Commerce will also cooperate with agriculture and rural departments to carry out the “Suzhou Goods Live Broadcast New Farmers Cultivation Action” to cultivate more than 100 agricultural e-commerce talents and improve the online sales skills and professional quality of agriculture-related practitioners.

Gaochun District, in conjunction with industry associations, higher vocational colleges, e-commerce platforms, etc., adopts the “classroom + training” model to carry out various talent training activities to improve the e-commerce entrepreneurship and employment skills of the trainees.

According to the Municipal Bureau of Commerce, this year the city will focus on cultivating rural e-commerce professionals, and actively carry out different levels and types of e-commerce training; give full play to the role of higher vocational colleges, e-commerce demonstration bases, and demonstration enterprises, and vigorously cultivate professional and practical e-commerce talents; strengthen the training of college students, migrant workers, veterans and other groups, and constantly consolidate the rural e-commerce talent base.