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② Jieya Technology: Leveraging single-digit output to tap into Domestic and International Markets in the Agricultural High-tech Zone

The warm winter sun shines upon the busy factories in Nanjing National Agricultural High-tech Industrial Development Zone. Entering the office building of Nanjing Jieya Environmental Protection Technology Co., LTD., the first thing that catches the eye is not the complicated furnishings, but several copper plates hanging in the most prominent position in the hall: “Class A Qualification for Evaluation of Service Capacity of Environmental Protection Equipment Design, Installation, Commissioning and Maintenance Enterprises”, “Class A Qualification for Evaluation of Service Capacity of Sewage Treatment Operation and Maintenance Enterprises”… These weighty qualifications record the strength and credibility that this enterprise, established in 2019, has accumulated in just a few years.

PART.01 “Warm Breeze” escort, Enterprises’ entrepreneurial steps are solid

“These several ‘golden signboards’ were our’ reassuring pills’ in the early stage of our business venture.” ” The person in charge of Jieya Environmental Protection came forward with a smile. Her words brought our thoughts back to the very beginning of the company four years ago. In 2019, we just settled in the Agricultural High-tech Zone. To be honest, we were completely confused about many policies and the application procedures for qualifications.

Just at this moment, departments such as investment promotion, enterprise services, environmental protection and work safety supervision in the Agricultural High-tech Zone came to the door proactively, bringing a “timely rain”. “I remember it very clearly,” the person in charge recalled. “The comrades in the Agricultural High-tech Zone specially gave us a ‘special treatment’, providing one-on-one explanations of various policies suitable for our technology-based environmental protection enterprises and guiding us in preparing application materials, which saved us a lot of detours.” ” This “nanny-style” considerate service has cleared the obstacles for the enterprise during its start-up period, allowing Jieya Technology to focus on technology and development without distractions.

PART.02 Insight into Demands, “Small Batch” Producing “High Efficiency”

When it comes to the original intention of starting a business, the person in charge of the enterprise showed us a complex technical flowchart. My husband and I used to deal with environmental protection technology. In our daily work, we clearly saw that there was a huge demand for wastewater treatment that met discharge standards in food, printing and dyeing, and chemical enterprises. It was precisely based on their acute insight into this market that the two resolutely chose to start a business, providing customers with highly efficient sewage treatment solutions.

Unlike the imagined scene of machines roaring and large-scale production, in the 5,000-square-meter factory of Jieya Technology, workers are methodiously debugging the equipment. “We follow the path of ‘fine workmanship produces fine products’,” explained the enterprise’s person in charge. “In a year, the total number of equipment we produce may be less than ten sets, but each set is a’ masterpiece ‘tailor-made for our customers.” It is precisely this extreme pursuit of technology and effect that enables their equipment, despite having a relatively low output, to bring stable annual turnover of several million yuan to enterprises.

PART.03: Based in Agricultural High School, Venture Downstream into Southeast Asia

While deeply cultivating the domestic market, Jieya Technology has also set its sights on broader overseas markets. The expansion into the international market, however, has a certain sense of “natural progression”. The cooperation with Cambodia and Thailand initially originated from the overseas factory demands of our domestic clients. The person in charge of the enterprise introduced, “The stable operation effect of our equipment in China has become the best ‘business card’, and it is only natural that it has been recommended by partners to their projects in Southeast Asia.” The excellent quality and good reputation have enabled Jieya Technology to initially establish a firm foothold in the Southeast Asian market.

Standing on the fertile ground of innovation and entrepreneurship in the Agricultural High-tech Zone, Jieya Environmental Protection has already had a clearer blueprint. “At present, the cooperation with Cambodia and Thailand is going very smoothly, which gives us a lot of confidence.” ” The person in charge of the enterprise said with a determined look, “Next year, we have already planned to concentrate our efforts and officially enter the Vietnamese market.” The Agricultural High-tech Zone has provided us with such a good development platform and an international perspective. We have more confidence to showcase the strength of Chinese environmental protection enterprises on a larger stage.

From a new sprout that broke through the soil under the care of the Agricultural High-tech Zone six years ago to a thriving technology enterprise that now bears fruits overseas, the growth journey of Jieya Technology is a vivid reflection of the Nanjing National Agricultural High-tech Zone’s efforts to optimize the business environment, cultivate emerging industries, and serve the high-quality development of the real economy. Here, dreams and opportunities converge, composing a series of songs of progress driven by innovation.

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Erick Garcia

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